You hereby grant to Hmlet and its related companies, agents, licensees, sub-licensees, contractors, successors, legal representatives, assigns, and third-party service providers, and their respective retail partners, marketing or public relations agencies, and other affiliates (collectively, the “Licensed Parties”) a worldwide, perpetual, irrevocable, unconditional, royalty-free, fully-paid, non-exclusive, transferable and sub-licensable right to use your User Content in any manner to be determined at the sole discretion of the Licensed Parties, including but not limited to web pages and social media channels operated by the Licensed Parties, in promotional e-mails and advertisements, and in any and all other marketing, promotional and advertising initiatives, and in any media now or hereafter known (collectively, the “Purposes”).
The Licensed Parties may use, display, reproduce, distribute, transmit, create derivative works from, combine with other materials, alter and/or edit your User Content in any manner for the Purposes.
You also grant the Licensed Parties the right to use your username, real name, image, likeness, descriptions of you, location or other identifying information, including but not limited to your voice, in connection with any use of your User Content.
The User Content that you have uploaded on your social media platforms is deemed non-confidential and the Licensed Parties have no obligation to maintain the confidentiality of the User Content, in whatever form, when used for the Purposes, except where required under the applicable laws and regulations.
The right to use the User Content will not lapse or be deemed as revoked notwithstanding:
the User Content has been removed (whether by you or not) from the social media platforms which you have originally uploaded the User Content on;
you have changed your username on such social media platforms;
you have closed your account on such social media platforms; or
you have changed the settings of your accounts on any social media platform such that it is to be limited to a restricted audience. In particular, you acknowledge and agree that the User Content may be made available to wider audience than originally intended by you.
Our use of your User Content shall not be deemed as any endorsement or affiliation with you. Nothing contained herein shall be construed to be or to create a partnership or joint venture with you.